Reseller Friction Program Unlike other brake companies in the market today, the Silencer Friction ® Program delivers premium value added features that are typically associated with much higher end price points. Silencer Friction ® delivers the right friction and the right value in the box all the time.

Using a proprietary method in friction formulations and their selection, Silencer Friction ® delivers the right mix of materials to fit the demands of your car or truck based on your particular vehicle platform and application. One formulation option per part number reduces confusion when that part crosses the counter to the wheel of your car. What’s in the box is right …every time!

The Benefits:

• Silencer Friction ® is your complete brake friction supply chain portal. With true North American manufacturing for our brake pads, we supply on time, every time. The highest standard in testing, quality and product development with in-house Link Dynamometer testing benchmarked to assure that what goes in the box is right…each and every time.
• Many distributors and packagers vying for your business are selling a "nice" box – but can’t assure consistent formulations and certified testing. Your reputation, and liability, are on the line when the product is on your shelves – are you confident that their tests will stand up to scrutiny, and that your friction supplier will stand responsible in the event of a problem? Silencer Friction ® is a direct from the manufacturer option that delivers all content and quality control critical to assuring your safety and peace of mind.
• Silencer Friction ® assures a quality experience to your professional and walk-in customers. We provide a consistent theme-based selling approach to make sure that all participants in the supply chain are satisfied, engaged and profitable. Silencer Friction ® is committed to ensure all parties are served. We are not about orders, we are not about borders… we are about delivering your ultimate satisfaction, with a complete and novel approach. We are partners, suppliers, consultants and friends. We are driven to drive passion to your business by way of education, quality and effective pull-through sales support.

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